Overview

	You've seen them on cabs overseas. Now you can promote your brands, services or products on taxi-tops right here in Israel!
	Taxi-tops provide highly visible advertising space on backlit, roof-mounted light boxes. These billboard-type-signs target consumers while they're outdoor and close to point-of-purchase.
	Advertisers are moving 'outdoor' because Israelis are spending less time at home (especially the hard-to-reach teen & young adult market who spend 60% of their awake time out of the home). The general public also has less disposable leisure time on their hands.
	Both of these facts mean consumers have less time exposed to the traditional advertising mediums such as TV, newspapers and magazines. Taxi-tops, however, are publicly seen - so the channel cannot be changed and the page cannot be turned.
	Taxi-tops provide a low-cost, outdoor advertising medium that penetrates your target market.